Last Updated: June 21, 2026

At Guld Bolaget Company (“we”, “us”, or “our”), we value your privacy and are committed to protecting your personal data. This Guld Bolaget Company Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website guldbolagetcompany.se (the “Service”) and outlines your rights under the EU General Data Protection Regulation (GDPR).

1. Data Controller

Guld Bolaget Company is the data controller responsible for your personal data.

  • Company Name: Guld Bolaget Company
  • Address: Drottninggatan 56C, 461 33 Trollhättan, Sweden
  • Email: info@guldbolagetcompany.se

2. The Personal Data We Collect

We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:

  • Identity Data: First name, last name, username, or similar identifier.
  • Contact Data: Billing address, delivery address, email address, and telephone numbers.
  • Financial & Transaction Data: Bank account and payment card details, and details about payments to and from you, including products purchased.
  • Technical Data: Internet Protocol (IP) address, login data, browser type and version, time zone setting, browser plug-in types, operating system, and platform.
  • Usage Data: Information about how you use our website and services.
  • Marketing and Communications Data: Your preferences in receiving marketing from us and our third parties.

3. Legal Basis for Processing Your Data

Under the GDPR, we must have a lawful basis to process your personal data. We rely on the following legal grounds:

  • Performance of a Contract: To process and deliver your orders, manage payments, and handle returns.
  • Your Consent: For placing non-essential cookies on your device and sending you marketing materials (e.g., newsletters via email/SMS). You can withdraw this consent at any time.
  • Legitimate Interests: To improve our website, prevent fraud, and maintain cyber security.
  • Legal Obligation: To comply with statutory obligations, such as Swedish bookkeeping laws (Bokföringslagen).

4. How We Share Your Personal Data

We do not sell your personal data. We only share your data with trusted third parties to perform vital business operations:

  • Service Providers: IT and website hosting providers, payment gateways (e.g., Klarna, Stripe), and logistics/shipping companies to deliver your orders.
  • Legal Authorities: If required by law, regulation, or court order.
  • International Data Transfers: If any technical data is transferred outside the European Economic Area (EEA)—for instance, via Google Analytics—we ensure that standard contractual clauses (SCCs) or adequacy decisions protect your data.

5. Data Retention

We will only retain your personal data for as long as necessary to fulfill the purposes we collected it for.

  • Order details: Retained for up to 7 years to comply with Swedish accounting and tax legislation (Bokföringslagen).
  • Marketing data: Retained until you withdraw your consent or unsubscribe from our updates.

6. Cookies and Tracking Technologies

Our website uses cookies to enhance your browsing experience.

  • Strictly Necessary Cookies: Required for the website to function (e.g., keeping items in your shopping cart). These do not require consent.
  • Analytical/Performance Cookies (e.g., Google Analytics): Help us understand how visitors interact with the site. These are only activated if you accept them via our cookie banner.
  • Marketing Cookies: Used to deliver relevant advertisements. These are only activated with your explicit consent.

You can manage your preferences or refuse cookies at any time through our website’s cookie settings or your browser configuration.

7. Your Legal Rights Under GDPR

As an EU resident, you have the following rights regarding your personal data:

  • Right of Access: You have the right to request a copy of the personal data we hold about you.
  • Right to Rectification: You can ask us to correct inaccurate or incomplete data.
  • Right to Erasure (“Right to be Forgotten”): You can request that we delete your data under certain conditions (unless we are legally required to keep it).
  • Right to Restrict or Object to Processing: You can object to our processing of your data for direct marketing purposes.
  • Right to Data Portability: You can request a transfer of your data to another service provider.
  • Right to Withdraw Consent: If we rely on your consent to process data, you can withdraw it at any time.

To exercise any of these rights, please contact us at info@guldbolagetcompany.se.

8. Data Security

We have put in place appropriate technical and organizational security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed in an unauthorized way. We limit access to your personal data to employees and partners who have a strict business need to know.

9. Complaints to the Supervisory Authority

If you believe that we are processing your personal data incorrectly, you have the right to lodge a complaint with the Swedish Authority for Privacy Protection:

  • Authority: Integritetsskyddsmyndigheten (IMY)
  • Website: www.imy.se
  • Email: imy@imy.se

10. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. We recommend checking this page periodically to stay informed.

11. Contact Us

If you have any questions about this Guld Bolaget Company Privacy Policy or our data protection practices, please contact us at:

Phone: +46 (0) 73 927 25 73

Email: info@guldbolagetcompany.se

Questions

If you have any questions or comments about our personal information practices or about this privacy statement, please feel free to send us an e-mail at info@guldbolagetcompany.se